Agile Maturity. The Nokia Test
Is your team Agile? Here’s the Nokia readiness test, to check how Agile is your team
Month: August 2019
RFM Segmentation of your customer base
Segmenting an existing customer base can serve many purposes: personalize marketing programs, campaigns and communication, predict movement between segments, better customer value predictions. How can you segment your existing customer base? Here I show you how I segmented a real three-years e-commerce customer base using Recency, Frequency and Monetary Value. I went through the following …
Vacation time is reading time
Holidays time? Are you involved in Digital Transformation and looking for reading suggestions? Here is my reading list for the coming vacations. Lean Inception The Inception idea (a goal-alignment kick-off) is a bit incoherent with Scrum: indeed, Scrum does not include phase zeros or pre-sprint phases. Nonetheless, sometimes it can be useful to go for …
