Economy & Sustainability

Economy, Environment, Circularity and Sustainability

Earth Overshoot Day

How many planets do we need, if everybody lives like you?

Earth Overshoot Day marks the date when humanity’s demand for ecological resources and services in a given year exceeds what Earth can regenerate in that year. So, basically, it is the day of the year, we -the human race- start to consume more resources than we have. The year 2021 recorded a +6.6% y/y in …

How many planets do we need, if everybody lives like you? Read More »

RFM Segments

RFM Segmentation of your customer base

Segmenting an existing customer base can serve many purposes: personalize marketing programs, campaigns and communication, predict movement between segments, better customer value predictions. How can you segment your existing customer base? Here I show you how I segmented a real three-years e-commerce customer base using Recency, Frequency and Monetary Value. I went through the following …

RFM Segmentation of your customer base Read More »