Economy & Sustainability

Economy, Environment, Circularity and Sustainability

RFM Segments

RFM Segmentation of your customer base

Segmenting an existing customer base can serve many purposes: personalize marketing programs, campaigns and communication, predict movement between segments, better customer value predictions. How can you segment your existing customer base? Here I show you how I segmented a real three-years e-commerce customer base using Recency, Frequency and Monetary Value. I went through the following …

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telco-EBIDTA-CAPEX

State of the Telco Industry, Italy

The Italian Telecommunication Industry is under pressure, with decreasing margins and increased competition with new players in 2018 (Iliad) pushing for a price war . 6.5 Bln Euro in 5G licence investments are driving the delta EBIDTA-CAPEX below zero for the first time ever. Operators need to improve their core operations while contextually find new …

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gdp-world

Is your country getting richer?

Are we richer today then eight years ago? How is your country scoring in terms of GDP growth, when also considering the cost of living? Is Norway richer then USA? Find it out with the following Dataviz showing OECD countries GDPs per Capita converted in US$ at Purchasing Power Parity. I included  2018 data for all of the …

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DESI-Dashboard

DESI – Digital Economy and Society Index

DESI-Digital Economy and Society Index  is a composite index created and managed by the European Commission showing how digitalized each European country is, ranked along five indicators: Connectivity Human Capital Use of Internet Services Integration of Digital Technology Digital Public Services I created a Visualization to show how each country is ranked, which are the …

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Gini Index

Gini Index. Inequalities in Italy and Europe

How do we measure inequalities? The GINI index, created by the Italian sociologist Corrado Gini, can be used to measure how the distribution of wealth and income deviates from an ideal distribution of total equality. The index is calculated as A / (A + B) and returns a value between zero (total equality) and one …

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