Segmenting an existing customer base can serve many purposes: personalize marketing programs, campaigns and communication, predict movement between segments, better customer value predictions. How can you segment your existing customer base? Here I show you how I segmented a real three-years e-commerce customer base using Recency, Frequency and Monetary Value. I went through the following …
Is AI going to wipe off jobs in your country, in your sector, in your company? Yes. Is AI going to create jobs in your country, in your sector, in your company? Yes. The Future of Jobs Report, 2018 by the World Economic Forum describes a possible net increase of about 58 Millions of Jobs …
The blockchain is set today to empower inclusion, democracy and organisations around the world in the next 20 years. It all started with the Satoshi Nakamoto -nickname for a still anonymous person or group of persons- 2008 White Paper on the Bitcoin, who set the seed for the Bitcoin and for all the successive Blockchain-powered …
The raise of the Blockchain. Satoshi Nakamoto White Paper Read More »
The procedure I described in https://marcellodelbono.it/en/2019/06/14/prioritizing-the-product-backlog-with-the-kano-model/ is a bit intricate so I wrote a script to make the calculation with R, starting from the survey outcome file. Here it is. In order to give you an idea on how to implement it yourself, it starts with reading an excel file with the survey outcome, then …
Product backlogs are constantly refined, groomed, added, corrected. While every Product Owner/Product Manager has his own vision and his own way to maximize the backlog value, the Kano Model supports a quantitative process for evaluating and prioritising the features to be included into the backlog. I’ll show you how to use the model, and how to …
Prioritizing the Product Backlog with the Kano Model Read More »
inner Join, Left Join e Anti-Join are three powerful tools for relational anlysis of R/Dplyr dataframes
