Nerdy stuff

QR-queues

Queues Tracking and Customer Satisfaction

In times of Coronavirus lockdown, you’ve probaly experienced, like me (and the 55% of the world population living in a city), long, painful queues at the supermarket just to satisfy the basic need of feeding yourself and your family. Or, if you attended the Expo Milan in 2018 you remember incredibly long lines of people, …

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QR Code

Business Value of QR Code Technology

QR Code Business Value Today the QR Code technology has become Mainstream. In 1994 Denso Wave, a Toyota supplier, created the QR Code with the aim of tracking the movement of semi-finished products and stocks. The original use has gradually disappeared with the advent of RFID and Denso Wave has therefore released the QR Code …

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RFM Segments

RFM Segmentation of your customer base

Segmenting an existing customer base can serve many purposes: personalize marketing programs, campaigns and communication, predict movement between segments, better customer value predictions. How can you segment your existing customer base? Here I show you how I segmented a real three-years e-commerce customer base using Recency, Frequency and Monetary Value. I went through the following …

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blockchain-transactions

The raise of the Blockchain. Satoshi Nakamoto White Paper

The blockchain is set today to empower inclusion, democracy and organisations around the world in the next 20 years. It all started with the  Satoshi Nakamoto -nickname for a still anonymous person or group of persons- 2008 White Paper on the Bitcoin, who set the seed for the Bitcoin and for all the successive Blockchain-powered …

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kano-model-output

An R script to calculate the Kano Model

The procedure I described in https://marcellodelbono.it/en/2019/06/14/prioritizing-the-product-backlog-with-the-kano-model/ is a bit intricate so I wrote a script to make the calculation with R, starting from the survey outcome file. Here it is. In order to give you an idea on how to implement it yourself,  it starts with reading an excel file with the survey outcome, then …

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Kano_model-2

Prioritizing the Product Backlog with the Kano Model

Product backlogs are constantly refined, groomed, added, corrected. While every Product Owner/Product Manager has his own vision and his own way to maximize the backlog value, the Kano Model supports a quantitative process for evaluating and prioritising the features to be included into the backlog. I’ll show you how to use the model,  and how to …

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