trimdb

RFM Segments

RFM Segmentation of your customer base

Segmenting an existing customer base can serve many purposes: personalize marketing programs, campaigns and communication, predict movement between segments, better customer value predictions. How can you segment your existing customer base? Here I show you how I segmented a real three-years e-commerce customer base using Recency, Frequency and Monetary Value. I went through the following …

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EBM – Evidence Based Management in Agile Organizations

Agile teams work is driven by the Product Owners Vision. A more holistic, encompassing view is often needed in bigger organizations in order to mantain focus on the overall goal of delivering real customer value. Measuring the value delivered will help improving and giving evidence to the value creation process. The  Evidence-Based Management (EBM) is …

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