Economy & Sustainability

Economy, Environment, Circularity and Sustainability

RFM Segments

RFM Segmentation of your customer base

Segmenting an existing customer base can serve many purposes: personalize marketing programs, campaigns and communication, predict movement between segments, better customer value predictions. How can you segment your existing customer base? Here I show you how I segmented a real three-years e-commerce customer base using Recency, Frequency and Monetary Value. I went through the following …

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telco-EBIDTA-CAPEX

State of the Telco Industry, Italy

The Italian Telecommunication Industry is under pressure, with decreasing margins and increased competition with new players in 2018 (Iliad) pushing for a price war . 6.5 Bln Euro in 5G licence investments are driving the delta EBIDTA-CAPEX below zero for the first time ever. Operators need to improve their core operations while contextually find new …

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DESI-Dashboard

DESI – Digital Economy and Society Index

DESI-Digital Economy and Society Index  is a composite index created and managed by the European Commission showing how digitalized each European country is, ranked along five indicators: Connectivity Human Capital Use of Internet Services Integration of Digital Technology Digital Public Services I created a Visualization to show how each country is ranked, which are the …

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