Nerdy stuff

RFM Segments

RFM Segmentation of your customer base

Segmenting an existing customer base can serve many purposes: personalize marketing programs, campaigns and communication, predict movement between segments, better customer value predictions. How can you segment your existing customer base? Here I show you how I segmented a real three-years e-commerce customer base using Recency, Frequency and Monetary Value. I went through the following …

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blockchain-transactions

The raise of the Blockchain. Satoshi Nakamoto White Paper

The blockchain is set today to empower inclusion, democracy and organisations around the world in the next 20 years. It all started with the  Satoshi Nakamoto -nickname for a still anonymous person or group of persons- 2008 White Paper on the Bitcoin, who set the seed for the Bitcoin and for all the successive Blockchain-powered …

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kano-model-output

An R script to calculate the Kano Model

The procedure I described in https://marcellodelbono.it/en/2019/06/14/prioritizing-the-product-backlog-with-the-kano-model/ is a bit intricate so I wrote a script to make the calculation with R, starting from the survey outcome file. Here it is. In order to give you an idea on how to implement it yourself,  it starts with reading an excel file with the survey outcome, then …

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Kano_model-2

Prioritizing the Product Backlog with the Kano Model

Product backlogs are constantly refined, groomed, added, corrected. Every Product Manager has his own vision and his own way to maximize the product backlog value.  The Kano Model can support the process of evaluating and prioritising the features to be included in the backlog, the next release and the final product. I’ll show you how to …

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