Nerdy stuff


DeepFake Tom Cruise

High-Quality deepfake like the one in the video below, with a fake Tom Cruise (from the TikTok account @deeptomcruise), are easily created in few minutes, with just a basic programming knowledge and publicly available tools. We should all be aware of the existence of the deepfake technologies and their availability to the general public. It’s …

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RFM Segments

RFM Segmentation of your customer base

Segmenting an existing customer base can serve many purposes: personalize marketing programs, campaigns and communication, predict movement between segments, better customer value predictions. How can you segment your existing customer base? Here I show you how I segmented a real three-years e-commerce customer base using Recency, Frequency and Monetary Value. I went through the following …

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